Life can get very repetitive if you don’t change things up once in a while. You get stuck doing the same routine each day, maybe you have time for yourself on the weekends but you have chores piled up that you need to get done. This is why you need to make time for yourself and travel! This can be difficult if you just started a job and you only get 3 days vacation the whole year, but you can always do small scenic trips around your home. The most important part of traveling is the time you have to enjoy it. Where it is that you travel is a plus. There are many benefits to traveling to unfamiliar places other than being in a new environment, and a lot of it will benefit you spiritually. 1. PERSPECTIVE!Living your life only at home or in a familiar setting is like living under a rock, you don’t see anything else. Maybe on the TV or your phone, but there is nothing like actually experiencing a new environment. Traveling to new places and experiencing it hands-on will change the way you see the world. You see how people in different environments live their lives and that in turn, will either push you to do better for yourself or teach you to appreciate what you have. Either way, it will give you a different perspective on how you are living your life. 2. Test Your Communication SkillsWhether you live in a highly populated area, or a “same faces every day” community, it is always nice to meet people you may not have the chance to communicate with otherwise. Traveling affords you the opportunity to communicate with people that you probably will never talk to, even if you saw them at home. Trying to communicate with people you don’t understand is always a fun task, isn’t it? 3. Open Your MindLiving through life with the same experiences, same setting, same people can get very boring. Sometimes sticking to the same routine will leave us with a closed mind to any sort of change or other cultures different from ours. Encountering different cultures as we travel will open our minds to different world-views. Traveling to lower-income countries can also motivate you to do more to help communities outside of your own. 4. Appreciation For Your BedWhen traveling, if you are not staying in a set location, like a resort, or a family member’s home, then you don’t necessarily have somewhere to sleep. That can get uncomfortable after the first night, which is why you will have a new found appreciation for your bed back at home! 5. Reboots Your LifeWhen life gets boring or you feel like you are just coasting, it is time to shake things up! Going and coming back from a vacation can be a reboot to get back into the groove of work. Its a little break from a long stressful year most of us go through.
source https://inmarkmg.com/culture/5-spiritual-benefits-of-traveling/ from https://inmarkmg.blogspot.com/2018/08/5-spiritual-benefits-of-traveling.html
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They say an apple a day keeps the doctor away. And you should learn that daily motivation leaves no room for procrastination! It is hard to stay motivated every day because of the many distractions we are faced with. It is key for us to find new ways to keep ourselves motivated and ready for the challenges we may come across. “People often say that motivation doesn’t last. Well, neither does bathing, that’s why we recommend it daily.” – Zig Ziglar
There are many ways to get yourself motivated, whether it is a picture at your desk of your family, a place you want to visit, or self-motivating factors like you wanting to become the best at your craft. Whatever it is, be sure to look at it every day and remind yourself why you woke up this morning, or why you are staying late and working a little more than your counterparts. A nice way to remind yourself that you are awesome is to add an alarm titled “Own the Day, It is Yours!”. Set it to a daily reminder, you will never know when you will need that message, but it will come in handy when you do! We hope that this quick read has reminded you to stay motivated today and you never lose sight of WHY you are motivated. Motivation may fade but your determination should never fold. Stay committed, friends! source https://inmarkmg.com/uncategorized/your-daily-dose-of-motivation/ from https://inmarkmg.blogspot.com/2018/08/your-daily-dose-of-motivation.html Supermarket advertising is an innovative and localized form of brand advertising that distinguishes a company from its competitors. Advertising, since the beginning of print publications, is an important tool for companies to expose their products to their markets. Times have changed and it is getting difficult to reach people using the same methods, mostly print advertisements in magazines and newspapers. That is where supermarket advertising can help.
Increased technology created a new path for companies. Advertisement now takes on multiple forms throughout the internet, TV, radio, apps, etc. But, many small to medium-sized companies want to reach their local market. Advertising on a wide scale through platforms larger than their target market is a waste of time and money. Why? Brand loyalty stays in local markets. An innovative way to reach those local markets is through supermarket advertising. What is one thing all people need to do? Eat. Every target market visits the supermarket. The supermarket is a local businesses’ dreamland to a localized advertisement. No turning pages, no changing channels, no hoping your ad will be seen. There are three distinct keys to supermarket advertising success—Repetition, Targeting, and Exposure: Repetition: Sure, some people may just order food or do their shopping online. But, the average consumer visits the grocery store an average of 2.2 times per week. That is almost 3 exposures of your ad, per customer, per week. Potential customers are going to remember your ad! Exposure: Not only are consumers going to the grocery store, but they are spending an average of 41 minutes per trip there. That’s an average of 90.2 minutes or an hour and a half of exposure to your product or company every week. 9 out of 10 shoppers say they shop at the same supermarket throughout the year. So, a company’s supermarket advertisement is getting continuous exposure from the same costumer for weeks at a time. Targeting: Even with the growth of technology, the average American is still visiting the grocery store on a weekly basis. Although online shopping has increased over the past 10 years, grocery shopping has remained a mostly brick-and-mortar experience. In fact, only about 3% of shoppers say they buy their groceries online. When someone picks up a newspaper, they might read it for two seconds, skim some pages, skip a couple of pages, and throw it out. When someone hears a commercial on TV or on their favorite Pandora station, they may tune it out or turn down the volume. These are uncontrollable consumer behaviors. Everyone needs to eat. Supermarket advertising guarantees exposure to the correct market for the perfect amount of time. source https://inmarkmg.com/supermarkets/why-supermarket-advertising-is-the-new/ from https://inmarkmg.blogspot.com/2018/08/why-supermarket-advertising-is-new.html Executing the plan you set… ironically, doesn’t always go as planned. We tend to forget success doesn’t just happen overnight, nor does it always happen as planned. Living in a time when we would rather have Amazon’s 2-day shipping, instead of actually driving to the store and buying it in person. Instant gratification and laziness plague our motivation for success and often leads to discouragement and failure. Confucius says… It does not matter how slowly you go, as long as you don’t stop.Words of a wise man. We simply forget to be patient and it hurts us in the long run. You may be 20, 30, 40, even 50, and it still isn’t too late to achieve what you’ve always wanted. Train yourself to be a diligent worker and try to remember how it feels to actually work for something. Success wouldn’t be satisfying if you just woke up successful. Learn to love the process of getting there and I bet you it won’t matter how long it takes for you to get there as long as you know you are doing your best and align your pieces correctly. Everything will fall into place, brick by brick, floor by floor, until you get to the ceiling you always wanted!
source https://inmarkmg.com/culture/be-patient-its-been-waiting-for-you/ from https://inmarkmg.blogspot.com/2018/08/be-patient-its-been-waiting-for-you.html In some aspects, it’s very convenient that communication and media are practically embedded in our daily lives. But, in terms of figuring out which marketing channels to use, this creates an extremely overwhelming atmosphere for new and existing businesses.
So, where do you begin? Well, first we need to understand the differences between the two strategies: one or multi-channel marketing. Although the latter is more advanced and usually used by bigger companies with larger marketing departments or hired marketing consultants, the strategy may not be completely out of the question for a newer, smaller company. But, this multi-channel marketing strategy is often where things can get pretty overwhelming and convoluted because each individual channel also has various techniques and processes that serve different purposes to master brand-to-consumer communication. Let’s take a seat back, look at your company and its goals, and answer some basic questions.
Sure, it may seem like an oversimplification, but overcomplicating the issue early on will only lead to an extremely messy situation later.
So, how are these questions going to help you?
Understanding who you are trying to reach is the foundation for your entire marketing strategy. If you begin creating SEO content about children’s toys, but you are trying to reach children aged 8-12, you’re already setting yourself up for failure.
Tip: Age is not enough. Learn more about your target audience than you think you need to know. Where are they from? What do they like to do? What do they do in their free time? All of these questions (and many more questions) will help you determine the answer to the next question: where is your target audience? So, creating SEO content wouldn’t be the best idea for 8-12-year-olds, because they probably aren’t going to sit down to read an article on “the history of toy robots.” But, because of their placement in the younger generation, they probably are on the internet a decent amount. Instead of SEO, maybe create an Instagram or Twitter account, and/or create ads to appear on other apps. Figuring out the best channels to use for your business shouldn’t be too hard when you boil your business, and its goals, down to its most simplistic form. Remember who your target audience is, where they are, and what they want. These three rules will lead you to the best marketing channels to use. If properly conquering a marketing strategy still seems slightly overwhelming, there is no shame in reaching out to a marketing agency for more guidance!
source https://inmarkmg.com/uncategorized/which-marketing-channel-should-a-new-business-use/ from https://inmarkmg.blogspot.com/2018/08/which-marketing-channel-should-new.html There are many ways you can do to improve your quality of life. Waking up a little earlier, starting a routine, appreciating the small things, thinking positive, and EATING BETTER. Our bodies are our temples, why wouldn’t we take care of it like we do with our houses or cars?There are different kinds of diets to go on, some more extreme than others, but any move in the right direction will lead to improving your life. The best diet for me personally, is as easy as watching what you eat and how much of it you’re eating. Healthy Dieting It is hard to find the right diet for yourself. Some people think eating less is good for their health. This does the exact opposite for your body. Your body’s metabolism will slow to preserve the nutrients in the food you do eat. Dieting is about watching what you do eat. Eating many small portions throughout the day will keep your metabolism running and in essence continuously extracting nutrients from the food. This will also keep you from “cheating” because you aren’t starving yourself. Stick to foods that are less processed, and go with organic choices. Even if you decide to eat something like pizza, do so once in a while. Drink Water! One of the easiest things you can do for any diet is adding water. Our bodies are made up mostly of water, so why would we deprive it from the most essential liquid. Obviously water has its own taste, which is nothing. Nothing can taste different at times, confusing right? Well if you want to add some flavor, spike it with some lemon, watermelons, mint, and what ever your taste buds enjoy. Water does so much for our diet, it can help fill you up before a meal so you eat less, flushes out any toxins you may have through our pores and urination, and its a whopping amount of 0 calories! Stick To The Plan The hardest task of a diet is actually abiding by it. We tend to set goals for ourselves that we would like to reach, but are unrealistic for our ways of life. You know yourself better than anyone, set realistic goals. If you drink a lot of soda, try cutting back and substituting it with water. If you love pizza, try using it as a reward for the end of the week after eating healthier options. Setting realistic goals will make it easier to follow and achieve. Healthy Life Following a diet can be a difficult at times but the benefits are tremendous. Eating better has a direct correlation on how you feel. Have you ever ate McDonalds and felt groggy after? Instead eat a healthier choice and you may feel more energized. Your day will be better if you stick to your diet because one, you feel accomplished sticking to your diet improving your mood, and your body will thank you for feeding it nutritionally.
source https://inmarkmg.com/culture/healthy-diet-healthy-life/ from https://inmarkmg.blogspot.com/2018/08/healthy-diet-healthy-life.html You’ve probably heard what I am about to say all throughout your life, “Your body is your temple”. Whoever told you this wasn’t lying. Our body is our vehicle, it is how we get around every day. Wouldn’t you take care of your car to get the most out of it? “Fall in love with taking care of yourself. Mind. Body. Spirit.”Taking care of your body shouldn’t be a chore, but with all the toxic behaviors we develop nowadays, it is hard to stay on track. With a McDonald’s every 2 miles you drive, it is hard to stay away from a juicy quarter pounder for lunch. It is easy staying inside with your air conditioner, TV, and a couch that has your name written all over it, rather than going to the gym or for a run. Even filling our minds with useless memes and “fake news” on social media rather than picking up a book to actually learn something. Taking care of yourself isn’t easy, it takes commitment to living a different lifestyle than what we are accustomed to. The beauty in taking care of yourself is falling in love with how it makes you feel. Feel better physically, mentally, spiritually, and accomplished. Every day is an accomplishment when you love yourself. Today is the day to get started. Set yourself up for success and plan out the rest of your week. Eat a little healthier, look for ways to sweat, even if you don’t go to the gym, and try doing something that pleases you! We often get so caught up in our lives, we don’t have the time to love ourselves… Make time, it’s worth it!
source https://inmarkmg.com/culture/self-care-is-the-best-care/ from https://inmarkmg.blogspot.com/2018/07/self-care-is-best-care.html When a small business has a goal to attract local markets, it can sometimes struggle with knowing exactly where that market is. Yes, it is local, but local can be a pretty broad word. Consumers’ behaviors can change weekly, if not daily, so it may be hard to predict the actions and locations of a small business’s target market.
One thing that remains constant in essentially every demographic across most markets is the need for food and the need to go food shopping. There is nothing that attracts the most locals than your neighborhood supermarket. Supermarkets give businesses, basically, all the key ingredients to a beautiful recipe: the location, the consumer traffic, all that’s missing? Exposure! The X FactorSupermarket advertising is the most effective form of localized brand advertising. It distinguishes companies and brands from non-local or even local competition. The continuous advertising repetition and exposure creates a consumer/company brand loyalty that is strictly incomparable to any other form of advertising. What It Does1. The repetitive nature of supermarket advertising creates a subconscious yet strong brand/consumer connection The average supermarket shopper visits the grocery store about 2.2 times per week. That equates to, almost, 3 exposures of your ad per customer per week. At 3 exposures per week, there is very little room for the customer to not notice your ad or brand. 2. Consumer’s prolonged shopping experience means more time to expose your brand to your target market. (A lot more than a 30 second commercial or newspaper ad would.) The average supermarket shopper spends around 41 minutes at the supermarket—per trip. 41 minutes, at 2.2 times per week, means your company and brand will have an average exposure time of 90.2 minutes per customer every week. 3. Supermarket shoppers are 90% more likely to visit the same supermarket year round than they are to visit multiple supermarkets. Essentially, it’s almost guaranteed your target market will stay put. It’s just up to you if you’re ready for an investment that will multiply your brand recognition. Even with the growth of technology, the average American is still visiting the grocery store on a weekly basis. Supermarket advertising guarantees repetitive, targeted and local exposure. source https://inmarkmg.com/supermarkets/an-easy-way-to-target-your-local-market/ from https://inmarkmg.blogspot.com/2018/07/an-easy-way-to-target-your-local-market.html Social Media can significantly boost your sales, improve your business’s brand, or increase your local business’s awareness. You’ve probably heard that countless times, but how is it done? Well, first it’s important to understand how social media works. Not the technological jibber jabber—but how it works in society.
Each social media serves a different purpose for consumers—and for companies Facebook could be a great place for companies to post a PR-related status or to share articles relevant to their industries or values. At the same time, Snapchat is a more intimate form of a social media and is better for featuring “behind-the-scenes” of what a business does and stands for. Okay, but what about Pinterest? Pinterest is an exceptionally great platform for small businesses to grow brand awareness. And, it’s even more beneficial for companies with blogs. But, okay, there are plenty of websites and social media that will promote my blogs for your company. And, maybe you don’t have time to add another social media account to my already expanding arsenal. Well, here’s the thing: Pinterest is one of the largest website traffic drivers. Pinterest maintains over 150 million daily users. And, unlike users on Facebook, users on Pinterest are more likely to engage with your company, because they are interested in reading blogs. User engagement doesn’t stop at just reading the company’s blogs either. According to research released by Millard Brown, 87% of users have purchased a product because of Pinterest, and 93% have used Pinterest to plan a future purchase. That type of ROI is not one that you should pass up. It’s not just engagement. It’s purchasing power, too. According to Shopify research, Pinterest users’ typical orders value around $58.95, while Facebook referral orders value only $55. That may be only about a $4-dollar difference, but the possibility of $4 extra dollars per person with a 150-million-person audience is pretty lucrative. Still not convinced it is worth your time, but think it may be worth your investment? There are agencies that will do the work for you. Companies like inMark media understand the usefulness of social media and how to use outlets to their greatest benefit.
source https://inmarkmg.com/social-media/pinterest-and-your-small-business/ from https://inmarkmg.blogspot.com/2018/07/pinterest-and-your-small-business.html If you work the average 9am-5pm job, you spend mo of your day at work than you do at home. Therefore, the tone of your work environment not only frames how your workday is going to go but also how your day, in general, will go. Numerous studies have found that the work environment is the most important factor that contributes to overall employee satisfaction. Aside from employee satisfaction, work atmosphere can also affect job performance. Poor work atmosphere can not only slow down productivity, but it can increase unwillingness to work well with others, weaken work ethic, and increase the thought of resigning from the organization. However, in positive work atmospheres, not only does productivity increase, but people are more likely to make fewer mistakes. So what separates a good work environment from a bad one? Team UnityPositive work atmospheres will almost always have a strong sense of team unity. What does team unity look like? Examples of a team unity include but are not limited to participating in team-bonding activities willingly, celebrate each others’ birthdays or other big life events, etc. When you feel like you are not just working for yourself, but for other people that you care about, you’re more likely to want to perform better. Effective CommunicationThere is a very important difference between communication and effective communication. Organizations that have effective communication are not only perceptive to whatever message is sent to them but also take action based on whatever the received message is. After this, the receiver will then communicate with the message sender to continue the never-ending communication loop. Effective communicators also deliver messages with the applicable and appropriate tone needed. By ensuring messages are clear while also being delivered in a direct yet pleasant manner, teams are less likely to miscommunicate or resent each other. RecognitionThere’s no greater catalyst of positivity than recognition. When supervisors or even peers take the time to reflect and note the accomplishments of one, it tells that person that their work is not unnoticed. In fact, it tells that person that they are being observed and acknowledged for putting extra effort into something. By receiving recognition, employees are more likely to want to continue their efforts to keep working hard. For those who do not receive recognition while others do, perhaps that individual will hold themselves accountable and work harder in order to meet the work ethic of others. Positivity, like negativity, is contagious, and recognition is a great way to spread it throughout your work atmosphere. If you notice that your workspace is missing one or more of these components, don’t despair! All of these can be kickstarted by your efforts to improve your work atmosphere! By setting an example for others, you are already increasing your chances of improving your environment. Generally, people want to like the place they work in. You may be surprised at how much your fellow peers will appreciate you taking initiative! source https://inmarkmg.com/culture/the-importance-of-work-atmosphere/ from https://inmarkmg.blogspot.com/2018/07/the-importance-of-work-atmosphere.html |