Every day in life we come across leaders, whether we gravitate to them, pass by them, watch them grow, or even work with them. What does being a leader mean? It is a word people throw around loosely when talking about people in power. Not every boss can be a leader, and not every leader is a boss.
Leaders in the Workplace: Leaders are crucial in the workplace and very important to set the tone for everyone else. People would rather listen to someone who practices what they preach. Like right here at InMark Media, our bosses are leaders because they are able to perform all the tasks that they ask from us employees. They also raise the bar of expectations setting the tone for everyone else. This makes the workplace just that more enjoyable when it doesn’t feel like you are being told what to do. Leaders show you what to do and push you to do it to the best of your abilities. Leading in the Workplace: Your boss is not the only leader in your workplace. Anyone can have qualities of a leader, it doesn’t necessarily put you at the top of the food chain (but it is a great start). These are the people who show up a little bit earlier, work a little harder, and stay a little later. It can even be the person who always lends a hand when needed. These leaders are the ones that stand out and usually have good rapport around the workplace. It is crucial to have good leaders in the workplace to promote behavior beneficial to the workplace atmosphere. source https://inmarkmg.com/culture/leadership-in-the-workplace/ from https://inmarkmg.blogspot.com/2018/09/leadership-in-workplace.html
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Whether you’re running an existing company or attempting to get a start-up off the ground, brand recognition is an imperative to long-term success and customer loyalty. Sure, some consumers may buy your product just because they like your product. But, many of the purchasing decisions consumers make are directly relative to how they feel about a brand, its mission, and the status they receive or believe they receive, after purchasing that brand. All of these aspects are known as your company’s brand awareness: how familiar your consumers are with what your brand stands for, the quality it produces, and the manner in which it produces. A great brand awareness helps retain and attract consistent costumers. Costumers who feel welcomed by a brand are more likely to purchase from that brand again. This turns the once product-induced purchase (which tends to be short-term, unpredictable, and inconsistent) into a brand-induced purchase (longer-term, predictable, consistent). So, how do you build brand awareness? There are many different avenues to reach an optimal brand awareness, but one of the most important things to do, first, is understanding who and where your target market is. Many businesses overlook this crucial step which leads them to chose advertising avenues, like newspaper advertisements or commercials, that contribute very little to their bottom line or brand awareness. Grocery dividers in local supermarkets offer an optimal solution for creating local brand awareness. Your brand is much more than your company’s logo and design. It’s the overall message you send to your consumers—including where your advertisements are located. For a local business whose target market is the local clientele, advertising in the neighborhood supermarket is the smartest avenue for brand awareness. Here is why branding on our dividers will benefit you!
Costumers want to feel cared about, more than anything. They want to feel like more than just another number or sale. Grocery dividers do just that. If you’re so in tune with your target market, that you know where they are just about every week (if not more than once a week), they’re going to feel appreciated.
Okay, so maybe you believe your local TV station is a better fit for your advertisements. Well, how are you so positive that consumers are even watching your advertisement? Or, that those consumers are in your target market? Your target market is at the supermarket, and they almost always have to wait in line, so advertising on grocery dividers creates almost guaranteed exposure.
When you commit to advertising your business in your local supermarket with inMark media, you are given the opportunity to do so exclusively. This already sets you apart from your competitors, because you are literally the only business in your industry that your target market is going to see at least once a week during their shopping trips. If you’re ready to take your business and brand to the next level and establish a stronger brand awareness throughout your local target market, learn more about inMark media’s supermarket advertisements here: https://inmarkmg.com/supermarkets/
source https://inmarkmg.com/supermarkets/brand-recognition-through-grocery-divider-ads/ from https://inmarkmg.blogspot.com/2018/09/brand-recognition-through-grocery.html There’s only 24 hours to a day and sometimes that is not enough. Getting through a busy day and still feeling like you didn’t get to everything is very common for people with a lot of responsibilities. It can be hard to balance your personal life with your professional life. Especially if you are going to school as well. Lets take a look at someways you can find a balance for everything important in your life. PLAN PLAN PLAN Being organized is a key to success. When you have a lot on your plate it is important to know what you are doing with your time. If you work a 9-5, you want to go to the gym, hang out with your friends, and still have time for your parents then you must plan accordingly. You may want to go to the gym after work (if you’re not an early bird), and watch a movie with your mom when you’re done. Plan a date to hang out with your friends a few days in advance to assure that you have made the time. Whatever you decide to do with your time, make sure you have a plan. Appreciation Sometimes there is no time for anyone but yourself, and that is ok. As you grow and become more of an adult, you find it harder to make time for the people you care for. Reaching out to your loved ones in one way or another can really make their day. Next time you are in between your responsibilities try calling a friend or a family member and let them know that you care for them. Never know when the last time you get to see someone will be. Take A Step Back Going through life we forget the most important thing… ourselves. We live our lives focused on the wrong things and we don’t even have time for ourselves. This is when you take a step back and refocus yourself. Depending on your values, friends and family may be important you, but remember YOU are your biggest priority. source https://inmarkmg.com/culture/balancing-family-friends-and-work/ from https://inmarkmg.blogspot.com/2018/08/balancing-family-friends-and-work.html Is today the day you take a leap forward? Or will you continue to tell yourself the time isn’t right? That is your mind making excuses when you are trying to fulfill your dreams and goals. The time is ALWAYS right because it will never be “just right”. George Herbert once said “Do not wait; the time will never be ‘just right.’ Start where you stand, and work with whatever tools you may have at your command, and better tools will be found as you go along.” Honestly, the best advice that can be given to anyone still contemplating chasing their dreams; you only live once and it is better lived with all the failures in the world, than regretting never giving IT a shot. Take the leap before you make every excuse not to! You may not even know how many doors could’ve opened up for you if you already started chasing your dreams. Even if you don’t have the necessary tools or resources to be successful, work with what you have! Everyone starts somewhere and you only go up from the bottom. Take the chance today and do your best so that no one can say you didn’t try!
source https://inmarkmg.com/culture/take-the-leap/ from https://inmarkmg.blogspot.com/2018/08/take-leap.html Advertising money is a scary thing to spend. You’re basically putting money into a theory—a theory that you’ll get more customers or increased sales. But, without proper strategy and thorough planning, your advertising program can send you straight into debt. Don’t worry though, we’ve outlined the do’s and don’ts for advertising your small business:
Out with the old Print advertisements were once the king of advertisement, but they’re quickly losing their mantra. They aren’t worthless, but they definitely deserve less attention, and less of your business’s money, than they once did. Although most of us think of newspaper and magazine advertisements as print advertising, brochures, flyers, and direct mail all fall in the category, too. If you decide to promote your business with print advertisements, your best bet is to focus on branding: brochures, flyers, handouts, any sort of print collateral that you can make eye-catching and engaging. These are more intimate and engaging forms that are more likely to render sales. Or, you can choose the newspaper advertisement route. But, keep in mind that circulations for U.S. daily newspapers—print and digital—fell 8%...
Someone change the channel, a commercial’s on Okay, so people aren’t reading, but they’re watching, right? Well, not exactly. With the rise of DVR, HBO, and Netflix, advertisements are seen a lot less frequently. What does that mean for your local commercial that you worked so tirelessly to create? Well, that isn’t being seen by nearly as many people as you thought it would. Instead: focus your time on creating a video for your Facebook or Twitter account. Not an advertisement necessarily, but an informative, emotional, funny story that is likely to be shared. You don’t have to have a crazy idea, just something that is cute enough to be noticed. Take Cornell University College of Veterinary Medicine’s video that went viral for example. Low budget, funny, and cute!
No better way to waste money You’re on your way to work, the grocery store, or maybe you’re on a 5-hour trip to visit your sister. So, you turn on the radio for a little background noise. Maybe your favorite song comes on so you jam along, but then it turns off and you zone out. You’re thinking about what you’re going to do for the weekend, or how much you have to get done at work. Or, you don’t tune out, but the station goes to a commercial break. So, you immediately switch to another station. Yes, it happens to all of us, almost daily. Especially the millennial generation that opts for auxiliary cords over morning shows. So, why are companies still wasting money on advertising over the radio? Radio stations have a way of manipulating small businesses into buying advertisement packages their companies just simply can’t afford. Not only are they useless, but they are also way too overpriced for their ROI.
So, if not radio, then what? Blogging and Search Engine Optimization. Think about it for a second. Whether you’re broadcasting on local television stations or radio stations, every time the advertisement appears, you are facing another cost out of your pocket. Yeah, you may get a few new costumers, but you also may get no new customers. That means your advertisement is just pushing you into debt. With blogging and search engine optimization, you simply create properly written, informative content that search engines award you for. How? They’ll continuously lead consumers to your website and content over and over, even months down the road at absolutely no cost (besides the cost of hiring a blogger, of course).
The new but the overcrowded Obviously, technology is on a bit of a take over. You pretty much can’t go anywhere without running into it. But, with so much emphasis on technology comes an overcrowded system of advertisement information. Voices are constantly fighting over engagement and consumers often view advertisements as overbearing. That’s why users, especially millennials, are more frequently tuning them out than responding. It’s true that advertisements are growing to almost every social outlet, including Snapchat and Instagram, but this clearly isn’t fooling millennials. An alternative that greater suits small business goals? Put your time into online content and branding. As we discussed, this will help you increase sales without fearing that your ad will never be seen.
The optimal You have your branding down pat and your SEO content is continuously updating. Now you’re ready to really make your brand known. There’s no better way to do that than through supermarket advertising. Check out why supermarket advertising is the go-to for small and medium businesses. source https://inmarkmg.com/supermarkets/how-supermarket-advertising-outshines-other-forms/ from https://inmarkmg.blogspot.com/2018/08/how-supermarket-advertising-outshines.html It’s no secret that a social media presence is essential to keep your business relevant. And, the importance of a presence is only growing—quickly. Luckily, a larger social media reach can help your business stay on top of the trends and increase its revenue. And, even more lucky? We have the secrets to do so:
Follow those who matter
If you want a lot of people to see your social media messages, or to know your business exists, you’re going to have to put in some work.
Everyone knows the saying if a tree falls in the middle of the woods and no one is there to see it, did it even fall? Great content works the same way. Posting relatable, exciting, or attractive content won’t guarantee a return on an investment if your audience small. To increase your followers, you’ll want to enact strategic following. Strategic following basically means exactly what it says: strategically following certain accounts to attract followers. Here’s how it’s done:
Jane runs a local coffee business. She just started up her business’ twitter and Instagram accounts, and she really want to begin a social media giveaway campaign to promote her new store location. But, she only has 10 followers.
To strategically follow, Jane should check out other coffee shops in her area, go to their followers, and follow accounts she believes would enjoy her content.
She can even try to search for accounts from her town or county, including chamber of commerce Instagrams.
These are great starting points for any business to build up their following. If you don’t have a brick-and-mortar store, and are not worried about locality in terms of your followers, you can search and follow by hashtags too. Jane might look up a hashtag like “#localcoffee” and follow some accounts that are posting with that hashtag.
Tag it up
Speaking of hashtags, they’re great tools your business can use to boost your social media reach, too.
Each post should contain at least 15 hashtags. Hashtags can either be specific to each post or specific to your entire account. Groups of hashtags don’t take long to compose and are an extremely beneficial tool to enhance your accounts. Write out a couple hashtag combinations in the notes app on your phone for safe keeping. Then, when you’re ready to use them, copy and paste them to your posts with ease.
Let’s take the coffee shop example again, if you’re posting about some newly imported coffee beans you’re about to offer, you may want to hashtag words like “#coffeebeans #newcoffee #importedcoffee” etc.
Less is more When composing hashtags to add to your posts, try to think of words and phrases that people will actually search. #newlyimportedcoffeefromanothercountry will probably never be searched. Don’t waste time composing overly complicated and long hashtags.
In the same respect, make sure your hashtags are relevant. People want to see what they’re searching for. Don’t post #water in a coffee picture—it’s confusing and frustrating to users.
Interaction for a reaction
Simply posting content just won’t cut it. Although traffics is continually growing on all social media sites, so is the competition.
To stand out among the masses, you’re going to need something a little extra than good posts and hashtags.
Instagram stories are a great way to gauge and increase your following. They also help you engage more with your followers: you can post polls or questions on your stories that your followers can answer directly.
It’s important to interact with who you follow, too. If you have new followers, follow them back, like their pictures, and comment something insightful and specific. It’s usually pretty obvious when a company just copy and pastes the same “Great post!” comment.
Reach out
If you’re ready to grow your social media presence and reach, but you’re uncertain that you fully understand social media platforms and their benefits, reach out to a company who does.
Social media is an investment that is too crucial to mess around with. But, if you follow these steps, your company may be on the road to social media success in no time. source https://inmarkmg.com/social-media/boost-your-social-media-reach/ from https://inmarkmg.blogspot.com/2018/08/boost-your-social-media-reach.html Little amounts of stress are healthy, it keeps us focused and motivated. Sometimes it gets to be too much, and the more stress we add to ourselves, the worse it gets. Some people don’t know how to handle their stress. They get caught in their minds, over think and create more stress. Literally anything can cause stress, so having some go to stress relievers may do you some justice the next time you’re feeling blue. Think PositiveWhen life gets to hectic and we have what feels like a million and one things happening, it is hard to take a step back and refocus. Stressing the bad is easier than focusing on the good. Think positive and you may begin to relieve some stress. Can you count?Next time you find yourself in a rut and can’t control your emotions, try counting down from 10. Then count back up to 10, do this repeatedly for a couple minutes and get back to your day. This One Is EasyIf you are stressing because you have too much on your plate, then just drop some responsibilities. Multitasking is ok when you must, but living your life constantly stressing to multitask because you have so many things to do is a sign that it might be better to stick to one thing at a time! LOL Just LaughBeing goofy is important to relieving stress. Crack a joke with a friend, or make up something funny in your head. Whatever your sense of humor is will put you in a better mood. Disconnect YourselfIt’s the 21st century, that means the distractions are higher than ever. What comes with all the information at the tip of our fingers? More stress. It is true that knowledge is power, on the other hand, ignorance is bliss. Turn your smartphone off and see how your day changes by not worrying about everything else but yourself.
source https://inmarkmg.com/culture/5-ways-to-relieve-stress/ from https://inmarkmg.blogspot.com/2018/08/5-ways-to-relieve-stress.html You are in control of your week and what you get out of it. If you are an “I’ll do it someday this week” kind of person, you will end up in the same predicament the following week. Failing to check off anything on your to-do list is a real bummer. Start by setting a day.Once you choose a day, it becomes concrete. Well, nothing is concrete until you make it happen! This is when you grab the bull by its horns and seize the day. Plan your week out and try your best to abide by it. It is easier to do something when you can be held accountable. Hold yourself accountable. If you say you’re going to do something on Thursday, get it done! It is great to set dates, but it is always better to do it NOW. Procrastinating is a real thing and it can get in the way of success if you let everything pile up until the last day. We’ve all done this, some more than others, and that is ok. Leave procrastination in the past and take charge of your future today. Change your mindset and you’ll change your life. source https://inmarkmg.com/culture/someday-is-not-a-day-of-the-week/ from https://inmarkmg.blogspot.com/2018/08/someday-is-not-day-of-week.html Are you the owner of a small to medium-sized business? If you are, and you’ve done your research, you’ve probably heard of Supermarket advertising. But what about the naysayers? Chances are you’ve heard plenty of them. “Everything is digital these days, why invest in supermarket advertising?” The truth is that as long as people need food, supermarket advertising is not going to fade. Not for a very long time, if anything. Why is that? Let’s break it down for you: Basic Human NeedsThe fact of the matter is that grocery shopping is always going to be a necessity. It doesn’t matter if the household of each shopper mostly cooks their own food or if they order takeout, there are just some things at the supermarket that you need to get. Basic human needs such as food, water, sanitary products, and even electronics are sold here. This combined with timely convenience is what makes the supermarket the preferred method of shopping, even with free two-day shipping as an option. Food and sanitary products are the kinds of products you purchase when your sources have been depleted, so it is unlikely for shoppers to get them through online shopping. Highly Visual ExperienceWhen shoppers go to the supermarket, phone usage drastically decreases. The reason for this is because shoppers need to focus on the different products being offered. Sales, deals, and clearances capture their attention rather than an Instagram or Facebook notification. So even with technology present, shoppers will be highly attentive to their surroundings. This is the perfect opportunity to expose your business with limited digital technology distracting your audience. Seal the DealsNo amount of online shopping will ever get rid of the illustrious grocery store sale. Shoppers will likely want to visit the store in person for deals on products that might not be doing well for that specific store. This combined with coupon usage and an overall need to see products in person when buying at a discounted price solidifies the idea that supermarkets aren’t going out of style for a long time. Consequently, this means that Supermarket Advertising is here to stay and dominate. Contrary to believe, but technology is actually enhancing the supermarket advertising industry. Interactive products, user-generated content, and social media can all be breakout factors of the newer, more customized form of advertisement that is always sought. Rest assured that the best way to reach your local target audience is still the supermarket. Want to reach a said audience? Check out our various supermarket advertising products to take your small to medium-sized business to the next level! source https://inmarkmg.com/supermarkets/supermarket-advertising-is-the-digital-age-a-threat/ from https://inmarkmg.blogspot.com/2018/08/supermarket-advertising-is-digital-age.html The average person sees around 300-700 ads and brands everyday. While that may seem like an absurdly high number or simply impossible, take a second to pick out all the brands around you at this very moment. Your Carmex chapstick, Apple computer, and Diet Coke are all branded materials.
So, why don’t we remember the 700 brands and ads we come across on a daily basis? Our brains are constantly bombarded by information throughout the day. And, not just a little information—11 million bits of data every second. But, the average person’s memory can only hold about 40-50 bits of data per second. So, we’re ignoring about 10,999,950 bits of data every. single. second.
As a business owner, this probably sounds like some pretty bad news. You may spend months or even years researching, developing, and implementing advertising and marketing campaigns to attract costumers. But, what if those ads are part of the 10,999,950 bits of data that are just completely ignored?
It’s more important than ever that your ads stand out among the noise. Arguably one of the most inexpensive ways to do that is through motion and video content in your marketing and advertising efforts.
There’s a reason why Instagram, Snapchat, and Facebook keep adding motion features to their capabilities—because people love motion.
You don’t need to make your own content
Creating animated content doesn’t have to be tedious, and it doesn’t require a whole production to develop. Motion graphics can be as little as 3 seconds long, or as long as 1 minute.
As long as you have a goal and a clear plan to reach it, motion graphics are a great alternative to stationary content. Even if you don’t think you have the skills to create video content, you can repost (and give credit to) relevant posts already on Instagram.
So, if you run a car service business, and want to attract more Instagram users to your brand, maybe repost a cool car transformation video from another Instagram account!
Turn your caption into movement
If you’re struggling to think of content to create into motion, just think of your typical Instagram or Facebook post.
What do you say in those posts? What is the main message, and what are the supporting points?
Once you figure out this message, simplify it as much as possible, and turn it into graphics. It’s usually over-complicated, in-genuine videos that flop.
All you need is a phone
Most social media platforms were created for the everyday user—including your small business.
Yes, it would be better to have high quality cameras and equipment to work with, but that’s pretty unrealistic for small companies with lower budgets. As long as you have a working phone, you’re set to film some pretty awesome behind the scenes.
Or, reach out to inMark
Even though it may seem easy, we know how intimidating it can feel trying to film, edit, or post motion graphics. Our experienced graphic designers can help ease those fears. InMark media creates custom graphics, motion and static, for small and medium sized business that are professional, branded, and affordable! Contact us at inMark Media.
source https://inmarkmg.com/social-media/increase-user-engagement-with-motion-and-animation/ from https://inmarkmg.blogspot.com/2018/08/increase-user-engagement-with-motion.html |