No matter how small your business is, a website is completely necessary. A lot of behind-the-scenes work among consumers leads to your sales. If a consumer has no way of referring your business to family and friends on their social media platforms or through digital channels, you’ll be missing out on sales! A lot of consumers won’t even trust a company that doesn’t have a website. So, if you’re about ready to present your company online, here’s what you should be including.
Who you are
What does your business stand for? What does your business do? What are your missions for your own business and the industry?
These are all questions that potential customers may have, and your website should clearly have the answers!
While part of your target market may be impulse buyers who don’t fret about the company they’re buying from, a lot of your market is going to do some research. And, if you don’t have the answers to their questions, they might move to your competition.
Location, location, location!
Whether you’re selling a product or marketing a service, the location of your operations is extremely important information for consumers.
Some may need their product by a certain date, others will want to come into your store location, even more, may want to figure out shipping costs.
If a consumer can’t find your location anywhere, you may be losing sales without even knowing it.
Your website needs contact information. Preferably, your website should include a section that customers can fill out without leaving the site.
This section may include customer name, email, and comment, so it is easy for costumers to fill out and for you to respond to.
But, DON’T link this part of your website to an e-mail you never check! Response time to customer concerns and questions is critical to landing the sale.
If you prefer to only include contact information and not an entire section on your website, then make sure your e-mail is professional. Don’t use your actual name in the e-mail address. Instead, use your company’s domain name or a variation of it.
AKA: instead of “Christina.Smith@gmail.com” use “YarnOfLove@gmail.com” (if your company’s name was Yarn Of Love, that is.)
Think of a website that you would use. The most impressive ones have very little copy on their home page.
While this may vary depending on the industry, limiting the information you throw at your potential market will hopefully increase their site-time.
Leave them wanting more. Leave them curious and willing to search through your website. Avoid big words, sentences, and jargon that your potential market wouldn’t understand.
A feedback section
Consumers love reviews. Including a feedback/testimonial/review section will give the skeptical or on-the-edge consumer a bigger push to buy your product or use your service.
Something to do
Your website should include a call to action. If there is no “Sign-up,” “Buy now,” or “let’s chat,” etc. button anywhere on your front page, you’re already losing costumers.
When there is a button to press that will bring a consumer elsewhere, curiosity takes over, and then they click on it.
If there is nothing to click and your website is essentially one page with all the essential information—you’re leaving little to the consumer’s imagination or curiosity.
More people are using the internet every day. The number of daily users keeps growing and will continue growing, as the internet is integrated into more gadgets like watches and even toys. Don’t let your company fall back on the one aspect that can lead to monumental success. If you’re ready to improve or start your online presence, reach out to inMark media about their website development and social media services.
What is a logo?
A logo is a visual image that represents a company. In a group of pictures and words, you can tell the different companies and brands from the simple graphics they have chosen to associate with their product or service.
In a busy world where words take up more time than graphics, logos help make the companies memorable. For instance, a graphic of a bitten apple will remind you of apple products while a tick may remind you of Nike shoes.
Setting Your Business Apart From the Competition
A logo is an identity that helps to propel your products further from the competition. It’s thus essential to create one that is unique to yourself. This way your clientele will not confuse your products with those of the competition.
Everyone wants something that piques their interest. Being different from the competition shows how much you’re willing to do things differently from the norm. A different logo from the usual Italian chef on a box of pizza works wonders on brand separation.
Creating Brand Recognition and Loyalty
You can tell your branding strategy works when your clientele can differentiate the name of your company and your products from the logo alone. Brand recognition is one of the successes of strategic branding processes. Your clients associate with your brand and become loyal to that.
Changing the brand to upgrade the look betrays some part of that brand loyalty. Remember consistency is vital in branding. When you keep changing the color pallets and the logo graphics, your clientele will get confused about your new change and thus choose the next best brand.
You may think you are getting enough sleep with 6 hours a night, maybe less. You probably think you’re built for that lifestyle. Honestly, you are not. In rare occasions, some people can function the same with 5-6 hours of sleep. Most people do need 7-8 hours of sleep each night. The benefits of getting enough sleep will begin to show in your every day productivity and life. Ranging from your health, to mood, and even your sex life. You may want to think twice about staying up an hour or two later than you are supposed to.
1. ( ͡° ͜ʖ ͡°) Your Mood!
Sleeping less will directly effect your next day! It can ultimately ruin your day as it effects your mood and increases your level of stress. Repeatedly getting insufficient sleep can cause symptoms of depression, lower self esteem, and more anxiety. Sleep deprivation has more of an effect on your mood than anything else, so think about how you want your day to go. It starts the night before when you are deciding to sleep early, or binge watching that Netflix series.
2. Improves Your Sex Life
Libido is defined as sexual desire. The less sleep one gets will lower their libido as well as increasing sexual problems. When you are sleeping your body is recovering, whether it be your muscles recovering from a work out, your metabolism working hard, or your testosterone levels, which boosts sexual drive for both men and women.
3. Mental Capabilities
Sleep deprivation effects everything about you and your mental functionality especially. Getting sufficient sleep will help you with short term memory, for adults and children. Sleep deprivation impairs your ability to learn and grasp things in your head. You may notice that when you are not fully rested it is harder to focus on anything. From people talking to you to even driving. Driving with little to no sleep is basically the same thing as driving under the influence. Drowsy driving is responsible for 100,000 crashes and 1,500 deaths every year.
4. Your Overall Health
Getting enough sleep will help prevent petty sicknesses like the common cold! When your immune system is strong and you are well rested, it will be harder for little viruses to get through. This saves you time and money in the long run. Those spending all their time awake are more inclined to getting sick and being under the weather.
At the end of the day, sleep is your decision if you don’t suffer from any sleep depriving illness, like insomnia. You should sleep at least seven to nine hours and you’ll reap the benefits of resting your body. The same way you charge your phone is the same way you should rest your body!
The power of YOUR mind cannot be overlooked. You have the power to project your mindset onto the world. There are always at least two perspectives you perceive every second of every day. Did you wake up happy that you woke up this morning, or dreading that you had to make it to work on time?
“Everyday may not be good, but there is something good in every day”
The ability to see the positive when something goes wrong or when things aren’t going your way will help you be that much happier, no matter the circumstances. A closed door makes room to open new ones.
It is easier to be negative than to be positive, the latter is harder to come across. For every positive person you may find, there are 10 negative ones (I just made up a number, but you get my point). Being a negative Nancy is the easiest thing to do, blaming everything on outside factors, putting your head down rather than lifting it up, and being mean and angry in a world where that is the norm.
Be nice to people, smile more, and think about how blessed you are. Even at your lowest, someone is doing worse. Use your energy to get out of a hole and quit digging yourself a bigger one!
The Brand Bar is inMark Media’s newly designed and innovative grocery store divider. This advertising tool brings guaranteed exposure to our client’s target markets. Want to target locally? There’s no better place to advertise than in your local supermarket.
If a customer is buying something, they’ll have to check out. While they’re waiting on the (usually long) check-out line, our brand bars will serve as an advertisement for our clients. inMark’s Brand Bars put a spin on the original dividers that separate one costumer’s groceries from another’s.
Dividers are one of the most utilized tools in supermarkets. Unlike other dividers, our Brand Bars feature a billboard-like double-sided advertisement that is three inches in height. It is attached to the typical divider and draws extra attention to advertisements. It’s guaranteed to touch the hand’s of your potential clients!
On an average day, 32 million Americans go to supermarkets nationwide. During an average week, Americans shop at their local supermarkets 2-3 times per week. The constant traffic in most supermarkets nationwide allows for constant advertisement engagement.
Our supermarket advertising is exclusive. Whichever local supermarket your company’s advertisement is in, your competition’s will not be! Unlike other forms of media advertising, we care about our customers and care about their successes.
No website means lost business. Over 2 billion people across the world use the internet, and 70 percent of them use it every day. Still, some small businesses are failing to raise their sales with one simple fix: a website.
More people are using the internet than ever before. An average of over 3 billion searches is processed on Google every day. Of those searches, over 50 percent are shoppers. That means your market is searching for products and services online, and if your business doesn’t have a website, they won’t know about your business. A professionally designed website is as important as having one in the first place. It helps brand your company and create an improved reputation.
Companies will waste thousands of dollars marketing their business in out-of-date brochures and newspaper advertisements instead of investing their time in a professional website. Not a website guru? No problem. There are extremely affordable companies that will create one for you.
One of your first impressions:
Even if your first connection with a client is in person, that person will most likely look up your website as soon as you leave—whether you know it or not. If you don’t have a website, you have a high chance of losing that customer.
Websites are open 24 hours a day. There’s no closing the store or locking doors. When you have a website, your costumers have access to your business from any location at any time. You’re giving your current and potential customers the ability to review your products, services, and business at their own convenience.
You can boast:
When you’re relying on word of mouth to sell your company, you’re trusting that those words are positive. That isn’t always the truth. When you have a website, you’re your own advocate. That means boasting is a given, and it’s even recommended. Show yourself off and take pride in your work.
Keep customers up to date:
Websites are the perfect platform to keep your customers in the loop. You can use it as a blog, or to update your future and current customers about new products, offers, events or other content.
On average, 139,344 new websites go live each day. Don’t miss out on one of the easiest ways to market and brand your company.
One of the biggest weaknesses that people have can be so detrimental that it can greatly affect not only your productivity but also your work ethic. This weakness affects several different companies and employees, regardless of their title. Whether you are an intern or a CEO, failure to pay attention to this can affect your health, so make sure you take notes! That weakness is the failure to practice effective self-care.
Self-care is the act of taking time out of your day to evaluate your mental and emotional status. If you are displeased with your status, you then perform tasks that will improve your status to get where you want to be. While it is noble to put everything else before yourself, not practicing self-care can counter the work you do. The truth is that if you do not think or feel well, you are not going to perform well.
But life doesn’t always allow people to have the free time necessary to practice self-care on a regular basis. So how can you practice self-care in the office without spending a lot of time on it? Here are just a few ways to practice self-care in a realistic, yet fun way:
1) Prepare a ‘Feel Good’ Playlist
If you like music, something as simple as having a playlist comprised of the songs that bring you the most joy can be a great way to practice self-care. Use the playlist on your way to and from work, or if your company allows it, while you are at your desk. Try to limit how often you listen to it so it can be more effective when you need a pick me up.
2) The Hands-On Approach
If you are the type of person that likes to do handy work or create, store some putty or play-doh in your office space! In-between email responses, roll it around, bounce it, and make mini snakes. Even focusing on the putty or play-doh for 5 minutes can easily clear your mind and bring you joy.
3) Bring Your Favorites
If you have a particular interest in food, treat yourself to your favorites for lunch or snacks. This will give you something to look forward to! Things like tea are especially great to use because they can also calm and soothe as you take care of yourself.
4) Eat Lunch Outside
Should the weather permit it, eating outside can bring great calm to someone’s day? If you are outdoorsy, this will especially be good for you to practice without sacrificing anything from your work schedule. If you really want to disconnect, even for just a moment, avoid bringing your phone. Take the time to eat and walk around or talk to someone you’ve wanted to get to know better.
5) Jump Around
Yes we know what you’re thinking, and no, we don’t mean the song (although if you like it, refer to #1). If you’re the type of person that likes physical activity, take 5 minutes to walk around the building, spin around in your chair, do jumping jacks, or do push-ups. As silly as it may feel, doing physical activity has been proven to increase focus and energy throughout the day.
If you can take at least an hour of your day where you do things that make you feel good, by all means, take advantage of that time. However, not everyone has an hour in the day. Some don’t even have ten minutes. If you are one of the people who fall in the latter category, practice small things throughout the day to balance stress levels. By doing this, you are more likely to feel better and therefore perform better.
When you wake up in the morning, even if the day is looking dull, step out of bed with a positive attitude. Think of it as your happy cloak, spreading optimism through your thoughts, even if things aren’t going your way. The trick is to make the best of whatever situation life throws at you.
“Some days you just have to create your own sunshine”
Find the delight in your day by creating your own positive outlook on life. If it is raining, think about the grass that needs water. If it is snowing, think about the millions of people who never experience it. Whatever your day brings you, there is always some good you can take from it.
There is a rainbow waiting at the end of a thunderstorm. Be positive and it will pour into your whole day, you’ll be that much happier, and waking up in the morning won’t be as much of a dread.
One way to create your own sunshine is appreciating the little things, like the fact that you woke up this morning, or that you are able to read this post! Whatever you can think of, be grateful. It does a lot for your attitude when you know that you are blessed with the things you currently have in your life!
Start by writing down a few things you are grateful for and carry it with you for the times that you forget you are blessed!
Advertising for your business can be daunting because there are so many options. In addition to print, you have the rise and dominance of the digital and social world. So with an infinite amount of options -and a not so infinite amount of money- the pressure to choose the right option is high.
However, if you have a small to medium-sized business, the struggle to make a decision is over! As mentioned on several other blogs- both on this website and others- supermarket advertising is a prime method for reaching the attention of potential clients in the local community. Most supermarkets average 15,000 to 30,000 shoppers each week with 2-3 visits per family per week. In addition to being the most frequently visited location in your neighborhood; the supermarket is a platform that allows for different kinds of advertising space, adding variety to how your target market recognizes your business. Because communities are so closely connected to grocery stores, they are the ideal places for targeted, direct advertising.
But let’s break it down even further. Since no two business industries are alike, we have narrowed down the top five types of businesses that benefit the most from supermarket advertising.
When people need a lawyer, they’re usually looking for someone nearby. In addition to this, people want someone who they can trust and will be approachable. Advertising in the supermarket not only shows how local your services are but sends a message to potential clients that you are willing to reach them where they are, thereby building trust.
Because most real estate agents establish a client base through word of mouth, the need to build and retain a reputation in the local community is extremely important. Start at the base of that community with your local supermarket.
When people are seeking medical services, they are not likely to travel extensively. This is because the nature of medical services is often in response to something that is happening to the patient in real time. Beat out your competition by placing your ad somewhere where the patient frequently visits and is sure to notice on a weekly basis.
Insurance companies are most appealing to the household’s primary decision maker, who is also the most likely to take charge of grocery shopping. Meet your audience where they visit the most!
Auto Dealerships depend on repetition and visibility. The supermarket is the perfect place for both of these things since it is the community go-to and shoppers go to the store 2-3 times a week.
Supermarket advertising builds brand recognition through repetition, visibility, and location. Being seen, seen often and seen by the right people are vital in creating clout for your business, especially within the local community. For more information on the types of products, we offer to visit our supermarket page.
Social Media is the new frontier in the world of communication. The amount of people that use it combined with the ability to connect people to original content is invaluable to businesses. Yet, despite its high value, the use of some of the most popular platforms are free! If harnessed strategically, businesses can gain major brand exposure, increase client base, and expand upon customer service.
But the sheer amount of platforms offered can be daunting for the business owner. Which platform is the right one for me? Which platform will coincide with our mission the best?
Ultimately, in order to pick the best platform for your business, you need to understand your target market. Who are you trying to sell your product or services to? Each platform has a specific age group that follows it the most. Understanding your target market will expedite the social media strategy process.
If your target market is between the ages of 18-24, you may want to consider a different platform. The truth is, Facebook has shifted to an older crown, specifically, ages 25-54. It is often used for networking and keeping in touch with long-distance friends or family. Because of how viral Facebook became, older crowds began to utilize it. Soon, millennials demanded a platform that was strictly visual and quick to look through as Facebook had expanded its activities and functions. So once these ‘strictly visual’ platforms emerged, the younger demographic shifted to using those and used Facebook less frequently. However, that is not to say that the platform is not useful for exposure. In fact, 44% of the 25-54 year old demographic will check their Facebook more than once a day.
Instagram is the best platform to use if you want to reach a target market of ages 35 and under. It is mainly used for visual storytelling and short video creation, as well as sharing with a network of followers. However, considering that the platform currently has 600 million users, having a strong understanding of what makes good visual content is important. In other words, if your business doesn’t have an appeal that can be portrayed visually, Instagram may not be your best choice.
Female-focused companies will do very well on Pinterest. With a staggering 42% of online women being Pinterest users, a wide demographic of women can be reached through this platform. If your company specializes in events, good, home decor, beauty, or anything that can depict beautiful images, you should highly consider creating an account. What is great about Pinterest is that clients can easily purchase products through a purchase button.
When used for the correct target market, each of these platforms can provide large benefits for your business!