Watch video on YouTube here: https://youtu.be/dJDmOr3MMK4 from https://inmarkmg.blogspot.com/2019/03/foodbridge-brokerage.html
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Watch video on YouTube here: https://youtu.be/zOM5R4A9tHI from https://inmarkmg.blogspot.com/2019/03/forme-medical-center.html Watch video on YouTube here: https://youtu.be/9S0YYfBT3R0 from https://inmarkmg.blogspot.com/2019/03/nordellis-deli.html Consistent and Compelling Branding Some brands come to mind effortlessly when you mention a product or a serviced. These top of the mind brands employed the same strategy to get to that level. If you want your product or service to be at the top of the mind awareness when a problem comes up, then you have to follow the same procedure as the established brands. At a glance, your brand should communicate what you are, your values and your vision. A compelling branding requires thorough research not only from within your company but from consumers as well. Targeting & Retargeting In the world of marketing, there are impulse buyers and thoughtful and loyal customers. The latter requires a lot of coaxing before they can consider purchasing a brand. A one-time advertisement is not enough to convince the client to buy your products or services. Research shows that most buyers have seen a form of advertisement about a product at least 20 times before making a purchase. An ad must follow through targeting and retargeting for proper brand awareness. The clients who didn’t buy the first time get persuasion in the following retargeting processes. Constant Connections with Customers Life is already hard and stressful enough, your duty to the client is to eliminate some of that emotional baggage. Connecting with clients makes them feel valued, creates brand loyalty and increases trust. Further, buyers are always looking for products that make them feel better emotionally. A robotic presence on your social pages or websites will cause you to lose your clients fast. Having an emotional and human touch with the clients while seeking feedback on product and service improvement, is the first step to making long-lasting connections. source https://inmarkmg.com/advertising/top-of-mind-awareness/ from https://inmarkmg.blogspot.com/2019/03/top-of-mind-awareness.html Guaranteed Exposure People are always coming to the local grocery store or supermarket for consumer products. As they move from isle to isle, a strategically placed advert is likely to catch their eye and draw them to find out more information. After all, an advert is effective when prospects see it and understand what it means to them. Placing an advert right where people come to shop on a daily or weekly basis, is more effective than when they view the same media in their homes. Targets the Local Community A supermarket within a neighborhood is likely to have its frequent shoppers. Unlike a mass advertising that may fall on non-interested parties, supermarket advertising targets the local clientele. The strategy makes it more effective because it addresses them with relevant content using a tone and language they can relate with. Relentless advertising without sales to show is the result of showcasing your marketing content to the wrong audience. Targeted advertising works better than a generalized marketing strategy because you have a tailored message. Ad Will Be Seen Repeatedly Buyers are highly likely to buy your product after seeing it several times continuously. Psychology links this to the art of persuasion. When a shopper views the content one time, they may not think much about it. But, if the same content appears several times, they’ll give it a thought with the aim of making a purchase. There are several supermarket strategies to display an ad. Shoppers are always alert of their surroundings, and that means they’ll notice intentionally placed advertisements throughout the store. source https://inmarkmg.com/supermarkets/the-benefits-of-supermarket-advertising/ from https://inmarkmg.blogspot.com/2019/03/the-benefits-of-supermarket-advertising.html Getting Your Message Read by Local Consumers There are specific keywords that you can use on your posts to target a local audience. In every second, there are a billion searches on social media and some of them are from your locality. To tap the local customers, write the content with relevant local keywords and filter out the geographical location. Relevant keywords and geographical location are some of the key things that contribute to your ranking on Google page. A local client will likely find your useful articles if they use the keywords. Brand Awareness In Your Community Most local businesses lose their market to competitors because they haven’t leveraged their web and social media content. Keeping your local community aware of your existing business should be the first step before everything else. Google My Business page takes your business to the next level in the local business community. When you optimize the geographical location, clients from your area can find you easily. Instead of taking the business to another town, you become a brand that community relates with. Targeting Your Local Market Your local market consists of consumers who live within a particular country, city or town. You can narrow down the search to a neighborhood using a Zip code. Targeting the local client has its benefits. Nobody wants to drive miles to get something they can find within a 5-mile radius. Most of the local searches are people who are intent on buying. Without local marketing or advertising, you can easily make a sale just by putting up strategies to reach out to the local community using the geographical location filter and appropriate keywords.
source https://inmarkmg.com/advertising/targeting-potential-customers/ from https://inmarkmg.blogspot.com/2019/02/targeting-potential-customers.html No matter how small your business is, a website is completely necessary. A lot of behind-the-scenes work among consumers leads to your sales. If a consumer has no way of referring your business to family and friends on their social media platforms or through digital channels, you’ll be missing out on sales! A lot of consumers won’t even trust a company that doesn’t have a website. So, if you’re about ready to present your company online, here’s what you should be including. Who you areWhat does your business stand for? What does your business do? What are your missions for your own business and the industry? These are all questions that potential customers may have, and your website should clearly have the answers! While part of your target market may be impulse buyers who don’t fret about the company they’re buying from, a lot of your market is going to do some research. And, if you don’t have the answers to their questions, they might move to your competition.
Location, location, location!Whether you’re selling a product or marketing a service, the location of your operations is extremely important information for consumers. Some may need their product by a certain date, others will want to come into your store location, even more, may want to figure out shipping costs. If a consumer can’t find your location anywhere, you may be losing sales without even knowing it. Your website needs contact information. Preferably, your website should include a section that customers can fill out without leaving the site. This section may include customer name, email, and comment, so it is easy for costumers to fill out and for you to respond to. But, DON’T link this part of your website to an e-mail you never check! Response time to customer concerns and questions is critical to landing the sale. If you prefer to only include contact information and not an entire section on your website, then make sure your e-mail is professional. Don’t use your actual name in the e-mail address. Instead, use your company’s domain name or a variation of it. AKA: instead of “[email protected]” use “[email protected]” (if your company’s name was Yarn Of Love, that is.)
Easy-to-read copyThink of a website that you would use. The most impressive ones have very little copy on their home page. While this may vary depending on the industry, limiting the information you throw at your potential market will hopefully increase their site-time. Leave them wanting more. Leave them curious and willing to search through your website. Avoid big words, sentences, and jargon that your potential market wouldn’t understand.
A feedback sectionConsumers love reviews. Including a feedback/testimonial/review section will give the skeptical or on-the-edge consumer a bigger push to buy your product or use your service.
Something to doYour website should include a call to action. If there is no “Sign-up,” “Buy now,” or “let’s chat,” etc. button anywhere on your front page, you’re already losing costumers.
Why?When there is a button to press that will bring a consumer elsewhere, curiosity takes over, and then they click on it. If there is nothing to click and your website is essentially one page with all the essential information—you’re leaving little to the consumer’s imagination or curiosity. More people are using the internet every day. The number of daily users keeps growing and will continue growing, as the internet is integrated into more gadgets like watches and even toys. Don’t let your company fall back on the one aspect that can lead to monumental success. If you’re ready to improve or start your online presence, reach out to inMark media about their website development and social media services. source https://inmarkmg.com/web-development/what-your-website-should-contain/ from https://inmarkmg.blogspot.com/2019/02/what-your-website-should-contain.html What is a logo? A logo is a visual image that represents a company. In a group of pictures and words, you can tell the different companies and brands from the simple graphics they have chosen to associate with their product or service. In a busy world where words take up more time than graphics, logos help make the companies memorable. For instance, a graphic of a bitten apple will remind you of apple products while a tick may remind you of Nike shoes. Setting Your Business Apart From the Competition A logo is an identity that helps to propel your products further from the competition. It’s thus essential to create one that is unique to yourself. This way your clientele will not confuse your products with those of the competition. Everyone wants something that piques their interest. Being different from the competition shows how much you’re willing to do things differently from the norm. A different logo from the usual Italian chef on a box of pizza works wonders on brand separation. Creating Brand Recognition and Loyalty You can tell your branding strategy works when your clientele can differentiate the name of your company and your products from the logo alone. Brand recognition is one of the successes of strategic branding processes. Your clients associate with your brand and become loyal to that. Changing the brand to upgrade the look betrays some part of that brand loyalty. Remember consistency is vital in branding. When you keep changing the color pallets and the logo graphics, your clientele will get confused about your new change and thus choose the next best brand. source https://inmarkmg.com/branding/your-company-logo/ from https://inmarkmg.blogspot.com/2019/02/your-company-logo.html You may think you are getting enough sleep with 6 hours a night, maybe less. You probably think you’re built for that lifestyle. Honestly, you are not. In rare occasions, some people can function the same with 5-6 hours of sleep. Most people do need 7-8 hours of sleep each night. The benefits of getting enough sleep will begin to show in your every day productivity and life. Ranging from your health, to mood, and even your sex life. You may want to think twice about staying up an hour or two later than you are supposed to. 1. ( ͡° ͜ʖ ͡°) Your Mood!Sleeping less will directly effect your next day! It can ultimately ruin your day as it effects your mood and increases your level of stress. Repeatedly getting insufficient sleep can cause symptoms of depression, lower self esteem, and more anxiety. Sleep deprivation has more of an effect on your mood than anything else, so think about how you want your day to go. It starts the night before when you are deciding to sleep early, or binge watching that Netflix series. 2. Improves Your Sex LifeLibido is defined as sexual desire. The less sleep one gets will lower their libido as well as increasing sexual problems. When you are sleeping your body is recovering, whether it be your muscles recovering from a work out, your metabolism working hard, or your testosterone levels, which boosts sexual drive for both men and women. 3. Mental CapabilitiesSleep deprivation effects everything about you and your mental functionality especially. Getting sufficient sleep will help you with short term memory, for adults and children. Sleep deprivation impairs your ability to learn and grasp things in your head. You may notice that when you are not fully rested it is harder to focus on anything. From people talking to you to even driving. Driving with little to no sleep is basically the same thing as driving under the influence. Drowsy driving is responsible for 100,000 crashes and 1,500 deaths every year. 4. Your Overall HealthGetting enough sleep will help prevent petty sicknesses like the common cold! When your immune system is strong and you are well rested, it will be harder for little viruses to get through. This saves you time and money in the long run. Those spending all their time awake are more inclined to getting sick and being under the weather. At the end of the day, sleep is your decision if you don’t suffer from any sleep depriving illness, like insomnia. You should sleep at least seven to nine hours and you’ll reap the benefits of resting your body. The same way you charge your phone is the same way you should rest your body! source https://inmarkmg.com/inmark-news/benefits-of-getting-enough-sleep/ from https://inmarkmg.blogspot.com/2018/09/benefits-of-getting-enough-sleep.html The power of YOUR mind cannot be overlooked. You have the power to project your mindset onto the world. There are always at least two perspectives you perceive every second of every day. Did you wake up happy that you woke up this morning, or dreading that you had to make it to work on time? “Everyday may not be good, but there is something good in every day”
The ability to see the positive when something goes wrong or when things aren’t going your way will help you be that much happier, no matter the circumstances. A closed door makes room to open new ones. It is easier to be negative than to be positive, the latter is harder to come across. For every positive person you may find, there are 10 negative ones (I just made up a number, but you get my point). Being a negative Nancy is the easiest thing to do, blaming everything on outside factors, putting your head down rather than lifting it up, and being mean and angry in a world where that is the norm. BE DIFFERENT. Be nice to people, smile more, and think about how blessed you are. Even at your lowest, someone is doing worse. Use your energy to get out of a hole and quit digging yourself a bigger one! source https://inmarkmg.com/culture/its-all-about-perspective/ from https://inmarkmg.blogspot.com/2018/09/its-all-about-perspective.html |